PANDA Interactive, based in Las Vegas, Nevada, is a technology company that specializes in enhancing live and on-demand video experiences with interactive features. Our platform enables the creation of "view and do" experiences that keep viewers engaged and ready to buy, integrating powerful in-stream commerce fully integrated with Shopify and brand-safe social interactivity such as moderated chat. PANDA's solutions are used across various industries, including online betting, live events, and sports media, and can be fully white-labeled and deployed at scale.
PANDA offers two main products: PANDA Studio and CUB. PANDA Studio (studiopanda.live) is designed to upgrade video content into Watch & Bet experiences, allowing sports media companies and affiliate networks to transform their video content into interactive, revenue-generating assets. PANDA CUB (cubpanda.com) is a tool that transforms articles into engagement powerhouses, unlocking new revenue opportunities for sports media companies and affiliate networks. Both products leverage PANDA's patented SocketVision technology, which rapidly ingresses and normalizes data from any source, bringing it to life with real-time visuals, betting odds, and overlays synchronized with live or pre-recorded video.
As CTO, I've helped develop the platform, technology, and IP that power our products. From integration of custom AI models and deep learning, to advancements in streaming, interactivity, and engagement, we have developed a powerhouse of technology.
Our technology reaches ~30 partner organizations including DraftKings, USA Today, the WNBA, and NFLPA. SocketVision shifted delivery from minute-stale polling to sub-second push while cutting delivery costs an estimated 10-20x, helped an independent basketball league grow from zero to 20,000+ paying viewers, and delivered a 6.02% click-through rate for USA Today across 4.76M views.